Hypergraph, winners of the Wayra by Telefónica - INCIBE incubation program

The Wayra by Telefónica incubation program in collaboration with INCIBE has established itself as one of the most prestigious initiatives in the Spanish startup ecosystem, especially in cybersecurity and emerging technologies.

This highly selective program seeks to identify and accelerate the most promising startups in the cybersecurity sector, providing them with access to resources, specialized mentorships, and the vast network of contacts from Telefónica and INCIBE. Only companies with the greatest market potential and commercial viability are selected by a jury composed of experts from INCIBE, Telefónica Research, and other industry leaders.

INCIBE (National Cybersecurity Institute), as a reference organization in cybersecurity in Spain, contributes its market knowledge and connections with the enterprise ecosystem, while Wayra by Telefónica contributes its expertise in startup acceleration and global innovation ecosystem.

The combination of both entities creates a unique environment where startups can accelerate their commercial development and prepare to scale internationally.

During these intense months of incubation, we have experienced a radical transformation that has taken Hypergraph from its foundations as a tech startup to becoming a company prepared to face the challenges of the enterprise market.

Refined go-to-market strategies: We developed specific and proven commercialization strategies for different market segments, from SMEs to large corporations, defining sales channels, pricing strategies, and differentiated positioning for each audience.

Robust financial analysis: Specialized mentorships guided us in creating solid financial models, realistic growth projections, and optimized cost structures that prepare us for future funding rounds and sustainable growth.

Direct customer validation: The program facilitated access to real potential customers, allowing us to conduct in-depth interviews, needs discovery sessions, and value proposition validation in real enterprise environments.

Strategic contact network: The connection with the Telefónica and INCIBE ecosystem has opened doors to potential enterprise clients, commercial partners, and collaboration opportunities that would have been difficult to access independently.

The Wayra-INCIBE program has been characterized by an intensive and practical approach that has maximized our learning in every critical area of business development.

Deep market analysis: We participated in intensive sessions on sector analysis, market sizing, competitive intelligence, and market opportunity identification that allowed us to refine our strategic positioning.

Senior executive mentorships: We had the support of mentors from Telefónica and INCIBE, including commercial directors, business development managers, and enterprise cybersecurity experts who guided us in crucial strategic decisions.

Customer persona development: We worked intensively on defining ideal customer profiles, customer journey mapping, and developing specific value propositions for each identified segment.

Enterprise scaling workshops: We learned proven methodologies to scale commercially, structure sales teams, define customer onboarding processes, and create scalable customer success systems.

Pitch and presentation sessions: We refined our ability to communicate the value of our solution to different business audiences, from decision makers to technical buyers and CFOs evaluating ROI.

The program has provided us with invaluable insights into the enterprise cybersecurity market, its dynamics, real pain points, and growth opportunities.

Real market needs: Through direct interviews with CISOs, IT managers, and decision makers, we have identified the true market needs: solutions that don't require specialized teams, that are cost-effective, and that provide measurable results from day one.

Deep competitive analysis: We developed a complete competitive map that allows us to position ourselves strategically against incumbent solutions, identifying our differentiating advantages and unexplored market opportunities.

Optimized pricing models: We created value-based pricing structures that reflect the real ROI we provide to our customers, with scalable models that adapt to different company sizes and budgets.

Strategic distribution channels: We identified and developed relationships with key distribution channels, including system integrators, security consultancies, and technology partners that can amplify our market reach.

Customer success framework: We designed complete processes for onboarding, training, and ongoing support that ensure our customers' success and maximize retention and expansion revenue.

Our fundamental goal is to make enterprise-level cybersecurity accessible to all companies, regardless of their size or available technical resources.

Eliminating technical barriers: Traditionally, advanced cybersecurity solutions required specialized teams for their operation and maintenance. Our platform automates these complex tasks, allowing any system administrator to manage an enterprise-level security solution.

Accessible costs: We have designed a scalable pricing model that makes our solution viable for both SMEs and large corporations, democratizing access to cutting-edge cybersecurity technology.

Frictionless implementation: Our plug-and-play architecture minimizes implementation times and reduces the need for significant modifications to clients' existing infrastructure.

Accessible artificial intelligence: We make the benefits of AI in cybersecurity accessible without requiring internal expertise in machine learning or data science, truly democratizing this transformative technology.